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Land Rover has a strong, popular presence at the event, including a vehicle display exhibition stand in the heart of the showground, the Land Rover Experience area near Lion Bridge, a Land Rover Owners’ hospitality area, corporate hospitality in a bespoke Land Rover pavilion, vehicles at feature fences on the Cross Country course and the provision of vehicles for officials who need reliable transport across the undulating terrain.

For those visitors who have booked a Picnic Parking pitch, a Land Rover Ambassador will be judging the ever-competitive Tailgate Picnic competition on Saturday 5th September. For a little inspiration on what to prepare, celebrity chef Simon Rogan gives Zara Tindall a few Tailgate Picnic tips in the following video: https://youtu.be/JrdUux4tZ9w